Social Media Representative

Mall of America
Full Time
Bloomington, MN 55425
Posted 9 days ago
Job description

PURPOSE: Social Media Representatives will act as a content creator and digital concierge for Mall of America through social media and online channels, as well as in-person. In this role, candidates will tell Mall of America's story through social media, while answering guest questions, providing solutions to challenges and a friendly, enthusiastic attitude. Candidates will work from a social media command center and work with a team of other social media team members to ensure Mall of America guests have an incredible experience before, during and after their visit.


ESSENTIAL DUTIES AND RESPONSIBILITES:

  • Monitor, respond and engage across social media channels and MOA text messaging platform
  • Assist with MOA social media content creation including copywriting, photography and video
  • Utilize Mall technology and Mall devices to communicate with guests online and in person
  • Monitor pop culture, competitor, influencer, industry and media trends that impact Mall of America
  • Track customer engagement sentiment and opportunities for social care improvement
  • Carry out community management activities: respond to customer questions, concerns and feedback, remove comments and spam that violate our community page guidelines, report conversations and feedback to appropriate Mall departments
  • Assist with compiling social media analytics reports
  • Complete MOA social media engagement best practices and platform training; stay up-to-date with platform improvements
  • Identify new training and growth opportunities, as well as feedback around the digital guest service role
  • Recognize and flag social influencers, bloggers and notable service interactions
  • Reflect MOA voice and tone in all communications
  • Additional duties as assigned.

PREFERRED SKILLS, KNOWLEDGE AND ABILITIES:

  • Must be at least 18 years of age with high school diploma or equivalent
  • Degree in or pursuing a degree in Communications, Public Relations, Journalism, Marketing, or Liberal Arts
  • Strong guest service and customer-focused mindset.
  • Social media, communications, or digital marketing experience is preferred.
  • Strong knowledge of social media platforms channels including, but not limited to Facebook, TikTok Instagram, Twitter, Snapchat, YouTube etc.
  • Knowledge of using social media tools for business
  • Flexibility in schedule
  • Strong knowledge of computer and word processing applications
  • Interest in emerging technology platforms
  • Good verbal and written communication skills
  • Strong organizational skills and ability to manage multiple assignments simultaneously
  • Assertive with a "can do" attitude and able to work independently as well as be a team player

PHYSICAL JOB REQUIREMENTS:

  • Sitting - Frequently
  • Walking - Frequently
  • Standing + moving - Frequently
  • Perform repetitive motion (using keyboard/phone - Frequently
  • Reach at or below shoulder level - Frequently
  • Stoop and squat - Occasionally
  • Lifting/carry up to 20 pounds - Occasionally
  • Kneel and bend - Occasionally
  • Reach at or above shoulder level - Occasionally

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